12/9/2023 0 Comments Trending news topics 2018 julyThere was an average of 11 words per headline in the top 100 articles of July. Here are a few other tactics that stood out for us about the top headlines. When creating your content, thinking of a compelling headline can make or break your article’s distribution potential. Focusing on the most interesting angle, quote, or fact of a story can catch readers’ attention. For example, one of the top reoccurring stories was about rhino poachers being eaten by lions.Įven without some kind of “extraordinary” factor, you can still appeal to social readers. Some stories were weird or eclectic - you could envision them popping out at you while scrolling through a news feed. The stories from LGBTQ Nation, the New York Times, and BBC, are much more timely and immediate. The top stories from the Daily Mail speak to the idea of the underdog character, and invoke a sense of outrage. The top headlines were descriptive, but they also invoked either an emotional response or a sense of urgency. When we looked at the top engaging stories of July 2018 on Facebook, we noticed a couple trends around the top performing headlines of established sites. (Check out our Fall 2018 Content Creation guide for all of our latest data-driven tips and tricks). We used NewsWhip Analytics to take a look. What did publishers get right about news reporting and storytelling last month? This week, we’re digging into why they’re successful. Last week, we looked at the top publishers on Facebook for July 2018. In today’s noisy landscape, you need to understand formatting and packaging your content in a way that both stands out compared to other content, and delivers what it’s promised. The story was documented on Instagram Stories and was viewed by 3 million people, all invested in the snail’s journey. This past weekend, Chrissy Teigen told the story of a snail’s slow travels across a wooden deck. How do you not only tell a great story, but sell a great story? We look at the best tactics for headlines from July’s top stories on Facebook.
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